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Case Study No. 006

JN Electrical Solutions.

A trades business needed a brand that works where customers actually see it: on the storefront, the van, and the invoice. Alok designed the JN Electrical identity and its signage.

Client
JN Electrical Solutions
Sector
Trades & Services
Scope
Brand · Signage
JN Electrical Solutions storefront signage with the new brand identity
Fig. 01 — Storefront SignageBrand
The Challenge

For a local trades company, the storefront and the truck are the marketing budget. The identity had to be legible at speed and credible up close.

The Approach

A bold, high-contrast mark built for signage first, then scaled down to print and digital without losing its weight.

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