GR Trading.
A tinplate logistics company needed a brand as disciplined as its operation. Alok built the GR Trading identity from the industry itself: the rectangle is the sheet, the circle is the coil, and together they form a mark that carries from business card to building.
- Client
- GR Trading
- Sector
- Steel & Industrial Logistics
- Scope
- Brand Identity · Web
Industrial logistics brands default to clip-art globes and swooshes. GR Trading moves steel between mills and markets; the identity had to read as precise, global, and permanent to the manufacturers and mills it works with.
The mark is drawn from the product itself: the rectangle represents the tinplate sheet, the circle the coil, composing the letterforms of the full life cycle from raw material to lids, caps, and ends. Nothing decorative; every element earns its place. The system runs black and white across cards, workwear, signage, and the website.